A better way to run
CRM and loyalty.
We work alongside your people, inside your systems, with shared ownership of the outcome. Senior CRM, loyalty and customer technology expertise, delivered without agency layers.
Most businesses have the platform.
What they lack is someone to make it work.
CRM tools are everywhere. But the gap between having a platform and getting results from it is where most teams get stuck. Strategy that never gets implemented. Data that never becomes a decision. Technology without anyone owning the outcome.
Customr closes that gap.
Four ways we work with your team.
We analyse your customer data to find what matters. Clear metrics, honest findings, and recommendations you can act on.
Start realising what your marketing automation tools are actually capable of. We find the gaps, build the roadmap, and deliver it.
Understand the true value your loyalty program brings. We go deep into your customers’ behaviour to help you design, optimise and identify what is and is not working.
We bridge the gap between strategy & the technical build required to get you there. We’ll help you understand and realise value from your existing tech stack, or help you find a new platform.
Real projects. Real outcomes.
A loyalty program live for years. But was it actually working?
Customr dug into the true incremental value of Adore Society across cohorts, tiers, and redemption. Built the roadmap that became the foundation for a full program relaunch.
Campaigns were doing all the work. Automations weren't pulling their weight.
Customr rebuilt the lifecycle architecture from the ground up. Automations now generate the majority of email revenue, from half the campaign audience.
The data was there. The systems weren't talking to each other.
Customr rebuilt the data and technology foundations for Viktoria & Woods, unlocking personalisation, better customer visibility, and a more connected experience across online and in-store.
A fractional team that embeds with your business.
No agency layers. No contractors. Just senior CRM, loyalty and customer technology expertise, working inside your systems alongside your team.
From our clients
Here’s what they shared about their experience working with our team.
“Working with Customr feels less like engaging consultants and more like having an extension of our own team. They have contributed meaningfully to the strategic direction of our loyalty program, while also rolling up their sleeves to help deliver it. Their ability to balance long-term vision with day-to-day execution has been instrumental in progressing our loyalty goals.”
“Customr has worked with GRB for three years as a true extension of our eCommerce and CRM team, shaping our CRM strategy, automation flows, segmentation and eDM mapping, and driving how our Loyalty Program plugs into Emarsys and our ERP. They are genuine CRM experts: experienced, practical and proactive in working towards our business goals.”
“Customr have been an invaluable partner in helping us get behind the hood of our CRM platform. Their expertise across omnichannel optimisation, tracking and reporting frameworks has given us far greater clarity and confidence in how we use CRM to drive commercial outcomes in a way that aligns with our brand and customer expectations. The team is genuinely invested in long-term success and operates as a true extension of our internal team.”
“Customr took the time to deeply understand our systems, structure and ways of working, uncovering valuable member insights through a data-led approach. Their work provided a clear roadmap for both immediate improvements and long-term growth, and they rolled up their sleeves to help execute key initiatives, bringing a truly collaborative approach throughout.”
Something not working?
Let's find out why.
No pitch, no obligation. Just a conversation about where you are and how we can help.
